Previous reports had been more utilitarian, and the company struggled to differentiate itself from a large number of competitors. It felt the market hadn’t fully understood that the business had become very sophisticated in real time marketing.

32Red had a strong brand that was not being used to its full potential; our approach was to use the strengths of the brand, along with Thomson Reuters Extel studies on ‘Best Practice’ in Reporting, to provide a clear and dynamic report.

The detailed report provided a thorough overview of the company’s history, a clear and concise explanation of its strategy, and an easy to use summary of results. Feedback from stakeholders was overwhelmingly positive, noting the report was a significant improvement on previous years.