We helped create a simple yet highly impactful Report which conveyed the brand’s creative personality whilst remaining succinct and easy to digest.
Previous reports had been more utilitarian, and the company struggled to differentiate itself from a large number of competitors. It felt the market hadn’t fully understood that the business had become very sophisticated in real time marketing.
32Red had a strong brand that was not being used to its full potential; our approach was to use the strengths of the brand, along with Thomson Reuters Extel studies on ‘Best Practice’ in Reporting, to provide a clear and dynamic report.
The detailed report provided a thorough overview of the company’s history, a clear and concise explanation of its strategy, and an easy to use summary of results. Feedback from stakeholders was overwhelmingly positive, noting the report was a significant improvement on previous years.